AMAZON - REVOLUTIONS ON HIGH STREET
Jeff Bezos, The Amazon's founder and he is the chief executive talk to his Matt Warman about the great product Kindle, the special readers said revolution and the companies has changed the world , When the founder sat down in the year 1994 to write the business plan for a new websites called the great Amazon.com, then he estimated it would take the well pursuing online bookseller for a decade to reach an turnover of $100 million.
In fact he took, as he puts it “a couple of years” for the years . Although the former manager started his own business because he saw his disruptive power on him on the internet, the man now hailed as the Silicon Valley’s greatest visionary “had it down as books only, US only”.
Today Amazon employs are 70,000 people in globally , turns over about $48 billion a year globally and has earn the New Mexico-born Because as $21 billion fortune company.
What started as a books business as initial has been transformed by the Kindle e reader the great e book reader in this digital world, and now sells digital music, films, books, games more and more, along the side its still selection for delivery that runs from books to clothes and to nappies to power tools. Now more than ever it lives up to the name: “Earth’s biggest river; Earth’s biggest selection”.
“I saw the opportunity for the internet to improve the customer experience for book buyers – there are three million books and you can’t fit them in a store right now, so they have to carry only the best sellers globally. When we launched we had over a million books,” says Because. "But I had no idea in it."
So great has been Because’ success, in fact, that now he’s accused of an being the leader of the internet trend that is destroying town centers and defacing them local high streets in country.
How can a local book shop survive in the face of Amazon?
His response is polished, but combative: “I’d say two things: firstly, high street shops will evolve so they won’t freeze in time to time – they’ll change, they will evolve, they will figure out a new path. And the competition will make everybody better and better.
And our job is to provide the best service for pour clients we can – efficient, low prices, the best selection. The customers decide where they want to shop it online. But if somebody buys a Kindle they continue to buy physical books and more on it .”
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