1. Tell your friends to spread the word.
2. It seems obvious, but tell your family (and tell them if you are offering referrals).
3. Email your friends and family. Send them a reminder after a few weeks so they won't forget.
4. Create a Squidoo lens or page on Zujava to market your business. A great backlink for your website, too.
5. Become active on a social network. Try Facebook, MySpace, LinkedIn, or Twitter. Master just one of those before you spread your wings (or spread yourself too thin).
6. Encourage others to talk about your business by offering a truly one-of-a-kind item. If you can make it customized, this is key.
7. When someone asks you about your business, know what you're going to say. Have a script ready and prepared, so it's easy to remember and sounds interesting.
8. Talk more about your business, to anyone who will listen. If you're interesting, they won't be bored, and most people ask "what do you do for work?" when they first meet you anyway.
9. Make your reputation known to the public by displaying your online reviews in your store, or posting words of praise on your website. The more, the better!
10. Be more honest in your approach. For instance, don't sell a product to them that doesn't suit their needs. While they might not purchase your product now, they'll remember your sincere approach and tell potential customers absolutely everything about your business (and they'll pass the word along).
11. Encourage employees to talk about your business by having open, honest communication with them. Let them give feedback, let them openly discuss issues and be a part of decision making, then they'll reward you by talking about your business with their friends and family.
12. Ask your happy customers if they can be contacted for a referral (or reference), then tell your customers that the list exists if they need it.
13. Attend a local business group where you can network with other business owners. They'll talk about their business, you'll talk about yours.
14. Join Sphinn and network with other search engine marketers. You'll get ahead on this site if you have something useful.
15. Make it easy for customers to find you. Are you listed in the Yellow Pages, and can they find you easily online? (This is where that Squidoo lens might come in handy)
16. Think of products or services that you've personally recommended to someone. What was the thing that made the product so good to stick your neck out and tell someone about it?
17. Offer something on your website that is a useful tool for many people. Not only will you attract links, but visitors might remember the name of your website. A useful way to brand yourself.
18. Be a know-it-all. Nothing instills confidence in buyers like knowing that the person that they're doing business with is a professional in their field. Answer questions to customers problems and display them on your website, or in a related forum. The point is, you want them to feel comfortable spending their money with you.
19. Speaking of helping people, you can help buyers out by making it easy for them to find the information that they need. Have you ever considered making a part of your website a resource for your targeted buyers?
20. And speaking of helping once again, why not associate yourself with a charity that's somehow related to your business? While it may not be free, it's a charity, and people like helping businesses that help charities. Don't be shy about your association with this charitable cause, tell people.
21. Have customers fill out surveys. Create an online poll or create a hand written one so customers can anonymously submit through written forms to tell you what they do and don't like about your business.
22. Simplify your payment methods as much as you can. Offer easy online payments with secure checkout pages. Accept credit cards as well as PayPal, and you could see your website's business pick up in no time.
23. Treat everyone the same -- with a great deal of respect and courtesy. Treat vendors, suppliers, customers and employees the way you'd want to be treated. It's not just customers that spread the word about your business, it's everyone you deal with.
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